Marketing Automation, Marketing Basics, Sales Management, Uncategorized
If you don’t know by now, webinars are a great way to generate high quality leads. However, using webinar software alone for lead generation has severe limitations. For starters, if you are sending people to a webinar registration page, you are missing out on the...
Marketing Automation, Marketing Basics, Uncategorized
A common way to identify sales leads with marketing automation is to use visitor tracking + website behavior to learn more about prospects interests, intentions and current buying status. When new to marketing automation, this is one of the most eye-opening functions...
Marketing Basics, Uncategorized
A few months ago, I got some sage advice from @SujanPatel about how to rise up to become a contributor on top sites. The primary advice that I’ve successfully applied thus far is starting by getting your content published on industry/niche sites along with actively...
Marketing Basics, Uncategorized
Customer reviews can provide businesses a tremendous boost. They increase credibility and social proof. Prospects doing research will use them as part of their research process. A collection of reviews on various sites will help you increase your lead flow. We’ve...
Email Marketing, Marketing Basics, Quick Tips, Uncategorized
Your prospect has made it to your landing page! Great job – that’s half the battle. But there’s a problem… Your logo and images look a bit fuzzy to her on the Macbook Pro she’s using (it has a Retina Display that’s...
Database Segmentation, Demand Generation, General, Marketing Automation, Marketing Basics, Net-Results Product Features, Uncategorized
How are you marketing/selling your product or service? Are you catering to your product team or to the prospect you have on the phone or on your website? Are you sure? People make purchase decisions based on emotion but justify their buying decisions based on fact....
