The Top 53 Digital Marketing Influencers You Should be Following

Being the channel-focused organization that we are, Net-Results continually combs the interweb to locate more thought leadership and practitioners of demand generation strategies. As such, I’ve decided to roll out 53 (yes, 53. Don’t ask.) of our favorite influencers in the world of Marketing Automation and Demand Generation.Tweet This! These experts are at the forefront of their industries; they’re knowledgeable about a range of focus areas that, together, capture what’s happening (and what’s coming) in the world of digital marketing.

Lists are fun, right? Who doesn’t like a good list of people to follow?

If you’re trying to stay relevant with new marketing tactics and strategies, brainstorming for your next blog post subject or attempting to keep on top of the trending topics in your industry then these are the folks I think you should be following. At this point you may be considering the question why. Why, Chaz, should I care about your list of 53 digital marketing influencers? It’s simple. I think these people know their stuff, I think that following them together gives me (and therefore you) a well rounded perspective on the digital marketing landscape and in bang-for-your-buck, keep-your-interns-aware-of-the-space-ness, these are the “it” people.

I built this list based on each person’s relevancy to the overall digital marketing landscape. The people on it are knowledgeable about a variety of subjects including sales, content marketing, B2B Marketing, social media, SEO and marketing automation. I have also included links to each influencer’s blog and Twitter handle.


1. Craig Rosenberg | Twitter Blog

2. Andrew Hunt | Twitter Blog

3. Matt Heinz | Twitter Blog

4. Ian Michiels | Twitter Blog

5. Don Peppers | Twitter Blog

6. Brian Massey | Twitter Blog

7. Dan Stasiewski | Twitter Blog

8. Joe Pulizzi | Twitter Blog

9. Lee Odden | Twitter Blog

10. Ann Hadley | Twitter Blog

11. Avinash Kaushik | Twitter Blog

12. Joe Chernov | Twitter Blog

13. Chris Pearson | Twitter Blog

14. Paul Dunay | Twitter Blog

15. Ardath Albee | Twitter Blog

16. David Raab | Twitter Blog

17. Doug Kessler | Twitter Blog

18. Andrew Spoeth | Twitter Blog

19. Wendy Marx | Twitter Blog

20. Andrew Gaffney | Twitter Blog

21. Michele Linn | Twitter Blog

22. Shelly Kramer | Twitter Blog

23. Peter Shankman | Twitter Blog

24. Brian Eisenberg | Twitter Blog

25. David Meerman Scott | Twitter Blog

26. Shawn Collins | Twitter Blog

27. Geno Prussakov | Twitter Blog

28. Missy Ward | Twitter Blog

29. Daniel Burstein | Twitter Blog

30. Lisa Arthur | Twitter Blog

31. Jeff Sheehan | Twitter Blog

32. Michael Brenner | Twitter Blog

33. Chad Pollitt | Twitter Blog

34. Carlos Hidalgo | Twitter Blog

35. Brian Hansford | Twitter Blog

36. Mari Smith | Twitter Blog

37. Lisa Barone | Twitter Blog

38. Pam Moore | Twitter Blog

39. Melinda Emerson | Twitter Blog

40. Michael Stelzner | Twitter Blog

41. Paul Gillin | Twitter Blog

42. Tanya Goodin | Twitter Blog

43. Eric T. Tung | Twitter Blog

44. Neal Schaffer | Twitter Blog

45. Tom Webster | Twitter Blog

46. Pete Cashmore | Twitter Blog

47. Brian Solis | Twitter Blog

48. Rand Fishkin | Twitter Blog

49. Michael Gray | Twitter Blog

50. Matt Cutts | Twitter Blog

51. Dave Naylor | Twitter Blog

52. Danny Sullivan | Twitter Blog

53. Robert Rose | Twitter Blog

These are my favorite influencer individuals for taking the pulse of the digital marketing space. Do you have other influencers you follow? Want to guess why I picked exactly 53? Let me know in the comments below!

Subscribe to the Blog

Get the latest in digital marketing, marketing automation, and Net-Results updates.


Net-Results is the 1st Choice of People Buying Marketing Automation for the 2nd Time. Ranked #1 in customer support by marketers on G2 Crowd, data also shows that 95% of Net-Results customers report achieving positive ROI in 12 months or less (vs. Marketo at 57%, Pardot at 68%). 74% of Net-Results customers report going live within 1 month (vs. Marketo at 32%, Pardot at 44%)
Net-Results on Twitter  Net-Results on LinkedIn  Net-Results on Facebook