Happy Monday. A quick, simple post today to the marketers who are maybe not feeling the mojo with their writing chops lately. I have one great piece of advice; get out of town. Literally. Getting out of your “normal” world and explore another town, state or country. It can and will probably do wonders for you.
We’re in the middle of a website re-design/re-write at the moment, and I am providing a healthy portion of the content. And while I’d like to think that I am a machine that can produce content with flawless efficiency, it just isn’t the case. This weekend I had planned on banging out a good amount of copy. I had my MacBook all queued and ready for my fingers to do their thing. But then….nothing.
What few words I had didn’t flow, didn’t make sense and clearly weren’t anything close to ready for prime time. So what did I do? Of course I packed an overnight bag, jumped in the car, and headed to Santa Fe. Its a 5 hour drive from my house, and it was well worth the investment. I spent the weekend talking to a number of artists and soaked up the creativity that surrounds this very cool city. Today I have more words than I know what to do with. Wait, yes I do know what to do with them.
Find your Santa Fe. Its there if you look for it.
