Database Segmentation, Marketing Automation, Uncategorized
Marketing automation is a hot topic, and one that deserves the attention it is receiving. After all, it truly is changing the way marketers communicate with leads, clients and partners. I sometimes become obsessed with the way marketing automation works in the...
Database Segmentation, Demand Generation, Marketing Automation, Uncategorized
Have you ever sat down at your favorite Mexican restaurant and been so hungry that you can’t decide what to order? From chicken enchiladas and rellenos to carne asada and shrimp ceviche, it all looks so good that you sit there…stumped. The wait staff may have to...