Database Segmentation, Drip Campaign, Featured Posts, Lead Nurturing, Uncategorized
Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures,...
Drip Campaign, Featured Posts, Lead Nurturing, Marketing Automation, Uncategorized
A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead database full of hot, cool and luke-warm leads and soon you’ll have a revenue stream that doesn’t quit. That’s because...