How To: Optimize a Conversion Funnel

How To: Optimize a Conversion Funnel

Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
5 Effective Lead Nurturing Strategies

5 Effective Lead Nurturing Strategies

The other day, I was looking around my apartment and noticed the six or so plants we keep atop our window sills. What did they all have in common? They were wilting and they looked…pretty sad, to say the least. That is until my partner got home and watered them...
5 Lead Scoring Tips to Increase Conversion

5 Lead Scoring Tips to Increase Conversion

Last week, we shared our brand new How To: Lead Scoring Resource, and ever since then, we haven’t been able to stop thinking about lead scoring! Sounds a bit trite, but as a marketing automation company, we take lead scoring seriously—maybe a bit too seriously...