The Net-Results Blog
As a small business with little content, what benefits can I get from marketing automation?
This depends on what you mean by “small”. If you’re a one person company, or even a several person company, marketing automation may not be a good fit for you just yet. (Bigger than that? Skip a few paragraphs) It really depends on your ability to consistently...
What is the impact of email automation in the present digital marketing scenario?
When used correctly, the impact of email automation is a huge positive – more customers, more revenue. Even better, the results build over time. The reason for this is simple math. The Fastest Growing Part of Your Database is Prospects Who Haven’t Bought Yet Assuming...
What is the best strategy for growing a new service firm in a saturated market?
I’ve been a part of several companies that have started from scratch in saturated markets and grown very rapidly. In each case, conventional wisdom turned out to be wrong… You do not have to be cheaper You do not have to be “the best” You do not have to take a...
Dynamic Email Content via Net-Results API
Introduction The Conversation::sendEmail method in the Net-Results API may be used to send emails that merge arbitrary content, including HTML, directly into any Email that exists in your Net-Results account. This allows the layout and look of the email to be...
Platform Updates – 3/2/2018
New this week: some cool new capabilities, some bug fixes, and some technical mumbo jumbo that keeps your data safe: Download the Campaign Performance Dashboard as a PDF There's now a button to "Request a PDF" on the Campaign Performance Dashboard! We'll...
What do you think is the key to getting people to engage with marketing content for products of a technical nature?
Write content that your audience wants to read, not what you want them to read. It's human nature that people do what they want, not what you want them to do. Embrace this by producing content that solves their challenges. Resist the temptation to write about how...
What are some GDPR compliant marketing softwares for lead nurturing and content marketing?
Net-Results (where I’m founder and CEO) is a marketing automation/lead nurturing platform that’s ready for GDPR compliance. At a high level, compliance includes things like… Consent: Net-Results' website visitor tracking may be set into "opt-in" mode where visitors'...
What is the one thing that improved your conversion rates the most in your sales funnel?
The one thing that improved our conversion rates the most: offering prospects something they want rather than offering them something we want them to have. Example: a landing page that used to offer visitors a demonstration of our software. It converted a single digit...
When switching from HubSpot to Marketo, is it possible to transfer over the HubSpot-set cookies so Marketo doesn't have to start its cookies from scratch?
Actually yes, you can “pre-cookie” website visitors in a new marketing automation platform that were previously “cookied” (tracked) in your old platform. We’ve done exactly that for customers switching to Net-Results (where I’m founder and CEO) from Eloqua, Pardot,...
Platform Updates – 2/23/2018
We made great progress on some new capabilities this week that aren't quite ready for release. We're excited to get some (maybe all) of those out next week.In the meantime, here are the changes that went live this week: Set a Lead Score to Any Value You Choose...
What are the most profitable/beneficial features of a marketing automation system?
There are exactly 2 reasons to use marketing automation, 2 ways to “profit” from it: Identify the prospects whose timing is changing to your advantage. Build a relationship with prospects whose timing is yet to change. Everything else is just frosting, features to...
How can you automate marketing without risking spoofing and spam blacklisting for your email address?
You can safely automate emails without damaging your email reputation. Here are the do’s and don’ts… Do… Send emails that people want to read. Looking for the “secret” to great email deliverability? That’s it, right there. Set things up properly with your marketing...
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