How to Measure Marketing ROI

How to Measure Marketing ROI

Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
6 Do’s & Don’ts of UTM Tags

6 Do’s & Don’ts of UTM Tags

Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...