It’s tempting to try and find “the best” marketing strategy. Whatever is best, however, relies greatly on your situation, market, and company. Inbound marketing has a particular zeal attached to it. This is because the creators of the strategy (HubSpot) positioned it....
I certainly consider ebooks and PDF’s to be effective lead magnets. How? It just comes down to providing something that someone considers to be valuable. We offer freebie whitepapers like Marketing Automation 101 or this report that compares our...
Reality. Sure, you can get up to speed on inbound marketing principles by reading blogs. Or taking the famous HubSpot certification courses. All good stuff. But the thing about marketing… you can’t just take a principle and expect it to work in the real world. No...
If you’re a larger business with a large market presence, you can probably get by without at this point. As long as you attract enough traffic, you can use inbound marketing to convert that traffic. But even HubSpot got big through cold calling, not through inbound...
Is inbound marketing better than traditional marketing for B2B? Choosing inbound vs. “traditional marketing” is entirely dependent on your target market and its characteristics. Two quick examples: Well Data Labs is 4 or 5 year old company (approximately, I’m not...
