By now we all know email marketing is “where it’s at.” Meaning, when it comes to digital marketing, email marketing efforts reign supreme for conversion, lead generation, and so much more! When speaking with other digital marketers (like me!),...
Email marketing is one of the most important aspects of digital marketing — but you already knew that! 😉 Today, we’re talking about 3 best practices for email marketing that are often overlooked. Looking for the difference between email marketing and marketing...
One of our fab customers recently reached out for some advice regarding webinar promotion. This question really got our juices flowing and we felt this info was helpful for everyone (including us — it’s an excellent opportunity to read up on the latest tips)! So...
Ahhh…A/B testing (aka, ‘split testing’). I remember I first came across the basic notion/existence of A/B testing during the first week of my first marketing job. Fresh out of college, I thought I knew it all. I was running email campaigns,...
Email marketing is one of our most effective tools as digital marketers. Its efficacy is unparalleled; yet, now more than ever, it can be difficult to decide what to do (or not do!) for a successful email marketing campaign. What’s trending and what’s...
