Utilizing Net-Results has its obvious online marketing advantages, but how do you take your marketing to the next step efficiently and cost effectively? One of the most effective ways to integrate Net-Results with outside and interactive efforts is to use it to promote, register, track and analyze webinars, seminars, or interactive events. By utilizing Net-Results for your event marketing, you have the ability to integrate your event registration, email marketing, post event analysis, and website tracking of event attendees and registrants, all in one platform.
The first step to getting the word out to your prospects about your upcoming event is to create your email invitation campaign in Net-Results. You can not only create a standard email campaign, but an action based campaign that will track whether or not a recipient has signed up for your event either through your email or through a registration form on your site. If a recipient does not register, Net-Results can be set up to automatically send them another set of emails until they elicit the desired response. Net-Results will of course also track all opens, clicks and visits to your website from your email invitation. However, unlike other ESPs, Net-Results tracks the recipients visits to your site far beyond their initial opening and viewing of your email, and provides individual contact information and site navigation each and every time they return. You can even set up a real time alert to let you know when someone has opened your email, visited your site, registered for your event, or opened your email and did not register for your event. You can even set up an alert to notify you when registrants return to your website in the future.
When using Net-Results to track your registration, you are not only collecting your data in a streamlined, easy to access fashion, you are also able to view your registrants return visits to your website, automate your responses when someone signs up for your event, and cross reference your website’s pre existing web form capture mechanism, to ensure you are capturing each and every registrant and visitor. Not only can you see your registrants contact information and navigation through your site once they sign up for your event, you can also see all of their future visits, whether its next week or next year, you have access to exactly what they’re looking for and when and how to contact them.
Additionally, mapping your registration forms to Net-Results eliminates time consuming and manual data transfer, because all of your registrant’s information is easily streamed into a list in Net-Results, and hopefully into your sales pipeline. Also, having all of your registrants in a list in Net-Results enables you to send them future email marketing campaigns, promotions, discounts, and nurture them to the point of sale.
Once you’ve mapped your registration forms to Net-Results, the next step is to set up your auto responder emails to confirm their registration and provide them with any further information regarding your upcoming event. It also gives them a chance to respond back with questions, comments or suggestions. By using the Net-Results auto responder functionality, you’re saving money and time with email invitations, automatic confirmations and 24/7 self-service online registration.
