Article marketing, blogging, pay-per-click advertising, banner ads, search engine marketing and optimization, social media, web design and development- These ideas and strategies that were meaningless 10 years ago were the hot topics at the Direct Marketing Association conference in San Diego this year. Net-Results showcased their state of the art intelligent email marketing and lead management automation tools in the exhibit hall amongst the industry’s latest in technology, services, and strategy providers including conglomerates like Google, Experian, and Kodak.
Monday morning the conference kicked off with a key note speech from the one and only Martha Stewart. Stewart, the founder of Martha Stewart Living, as well as numerous best selling product lines, brought attendees behind the scenes of Martha Stewart Living Omnimedia to discuss her innovations and strategies that have made her one of America’s marketing icons. While the Net-Results team couldn’t make it to the discussion to get some “insider” tips, Martha Stewart did share with many attendees the creative principles and practical ideas that have made her one of America’s most successful women.
Monday and Tuesday attendees flooded the exhibit halls and came to the black and red booth eager and interested to find out how Net-Results Marketing Automation software could create a revenue driving powerhouse out of their website. Many folks were interested in simply tracking their visitors and following up with their prospects, while others were interested in utilizing the dynamic email marketing, contact management, API and social media tools within the Net-Results system. Not only were visitors learning and absorbing information about all the functionalities of Net-Results, but the Net-Results team also gained valuable perspective on new channels, next generation strategies and many other new aspects of direct and digital marketing.
Overall, DMA San Diego proved to be a success and an excellent experience for the Net-Results team, from the food and entertainment, to the appealing displays, interactive demonstrations, and even the savvy marketers ready to pounce.
