Marketing Strategy 101
I was talking to a friend who’s starting at a new marketing job, fresh into the industry. I realized how much there is to know and how complicated it can be. I wrote up a rundown on where I would start if going from the ground up on an organic or paid marketing...
How to Use UTM to Track Your Marketing Efforts
Way back in the day, we wrote this blog post: Where are Your Leads & Revenue Coming From? What’s Working? The post was written around the time that UTM tracking was really integrated into the Net-Results platform. UTM (short for Urchin Tracking Module, in case...
B2B Marketing Best Practices
Picture this: I’m attending a conference in downtown Denver. I’m diligently taking notes, like any good conference attendees do, during a panel of business owners discussing the importance of business branding. An audience member gets up and asks,...
How marketing automation drives revenue at each stage of the funnel
As marketers, we talk about “funnels” a lot — and to be honest, we’re often talking about the same rose by another name. Customer journeys, buyer roadmaps, and marketing and/or sales funnels trend towards referring to the same concept: all the...