Marketing automation is a life-changing purchase for most marketing teams. As with anything that’s even remotely life-changing, you have to be sure you’re making the right decision for your present and future efforts. With that in mind, we wanted to...
The promise of marketing automation is that you can use it to drive more leads through your pipeline, which in turn results in more opportunities for your sales team and faster revenue growth for your organization. Sounds like the dream, right? Of course, it’s...
Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
As a marketer, your focus is probably on generated leads — but it’s not just about that: we, of course, want to generate quality leads! Let’s get right into how to generate qualified leads with marketing automation. 1. Inbound Marketing with Lead Magnets...
Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
