Marketing Automation, Marketing Basics
As marketers, we talk about “funnels” a lot — and to be honest, we’re often talking about the same rose by another name. Customer journeys, buyer roadmaps, and marketing and/or sales funnels trend towards referring to the same concept: all the...
CRM Integration, Marketing Automation, SaaS
What is Salesforce? Salesforce is a powerful Customer Relationship Management (CRM) software. It’s a great platform with a lot of strong features and functionalities — and also a popular choice against other competitors like Dynamics CRM and SugarCRM. Here at...
General, Marketing Automation, SaaS, Thought Leadership
I often peruse Quora and came across this question: What is the future of digital marketing? What will be the major changes in the coming years? I sat on it for a while, mused on it over my morning tea (Irish breakfast, anyone?), thought about it, then thought about...
