Marketing Automation, Quora Answers
As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content...
Marketing Automation, Marketing Basics, Quora Answers
Marketing automation is really only about two things: Identifying prospects in your database whose timing is changing to your advantage (i.e. they are getting closer to making a buying decision),Building a relationship with prospects who aren’t ready to buy yet. (If...
Marketing Automation, Quora Answers
Universities, like businesses, need to attract customers — or in this case, students. Then, once the students are inside, they must be communicated with (through various channels). Oftentimes these communications must be geared towards student classes, attributes,...
