I would imagine in many ways it’s like how a regular development team is different from an Agile development team. Traditionally, you’d define a project, plan it out and work towards it. The problem with that approach is that when coding software, you don’t always...
Being the person in charge of generating leads for a B2B SaaS business (Net-Results, a marketing automation platform along the lines of Pardot and Marketo), let me try and answer this question. With varying success, here are some things that we’ve tried to...
It’s tempting to try and find “the best” marketing strategy. Whatever is best, however, relies greatly on your situation, market, and company. Inbound marketing has a particular zeal attached to it. This is because the creators of the strategy (HubSpot) positioned it....
Speaking from a marketer’s perspective… 1. Looking stupid when your beautiful plans and customer journeys are destroyed by the unrelenting fists of reality. 2. Looking stupid when your $5000 ($50k?) campaign brings in absolutely no leads. 3. Getting...
With ten years of digital marketing experience, maybe I can give you a few pointers: 1. Accept that marketing is still a creative profession. Yes, data is important. Yes, you should be data-driven. But guess what? It’s still not programming. There is no...
