How can I be successful in email marketing?

How can I be successful in email marketing?

The key to successful email marketing is to consider timing. Traditionally, email marketing has gone something like this: you import a list of contacts, you draw up an email, you blast it out. Watch the leads come in. As outlined in the whitepaper Email...
How do I generate leads for a B2B SaaS business?

How do I generate leads for a B2B SaaS business?

Being the person in charge of generating leads for a B2B SaaS business (Net-Results, a marketing automation platform along the lines of Pardot and Marketo), let me try and answer this question. With varying success, here are some things that we’ve tried to...
Is inbound marketing the best marketing strategy?

Is inbound marketing the best marketing strategy?

It’s tempting to try and find “the best” marketing strategy. Whatever is best, however, relies greatly on your situation, market, and company. Inbound marketing has a particular zeal attached to it. This is because the creators of the strategy (HubSpot) positioned it....
What are the risks of digital marketing?

What are the risks of digital marketing?

Speaking from a marketer’s perspective… 1. Looking stupid when your beautiful plans and customer journeys are destroyed by the unrelenting fists of reality. 2. Looking stupid when your $5000 ($50k?) campaign brings in absolutely no leads. 3. Getting...