Working at a bootstrapped company, you learn to be smart with your budget. Here are some of the less budget-intensive strategies we’ve tried: Content marketing. Since we have a great writer and an awesome designer in our team, we can produce good content...
If you’re doing it right, marketing automation is about timing. Even after the sale is made. Just like prospects need to be approached in a timely and relevant manner, so do customers. They’re looking for things, they need help. If you can automate...
There are two main currencies you’ll be paying with for your marketing automation platform migration: behavioral data and your time. Now, obviously you’ll have to migrate your assets. If you work with a stellar customer success team (like the one we have...
As a company that sells a marketing automation platform, we talk to marketers every day about their problems. If we just go by what we hear prospects say on demos, it’s something like this: “Can your platform do X, Y or Z?”. Often this centers around email automation,...
The key to successful email marketing is to consider timing. Traditionally, email marketing has gone something like this: you import a list of contacts, you draw up an email, you blast it out. Watch the leads come in. As outlined in the whitepaper Email...
