General, Marketing Automation, Marketing Basics, Quora Answers
I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? What’s your experience that you’d like to share?”...
Email Marketing, Marketing Basics, Quora Answers
As Digital Marketers, some of our greatest challenges revolve around email increasing open rates and click-through rates. Our target audiences are ever-evolving and the digital marketing landscape is constantly changing; however, it’s important to note that a few...
Marketing Basics, Quora Answers
It’s common to find this question from CEOs/founders who are considering multiple options for their marketing team. We usually see three different trains of thought: CEOs want to do marketing themselves.They want to outsource an agency or freelancer.They want to...
Marketing Basics, Quora Answers
I don’t think the difficulty is keeping up with all the new information out there. It’s not hard to subscribe to a whole bunch of digital marketing blogs, podcasts, etc. The real problem is about sifting through all that information and deciding what to...
Marketing Basics, Quora Answers
So besides social media, search engines and guest blogging? Good one! Being a bootstrapped SaaS company (Net-Results Marketing Automation), we’re always looking for cost-effective ways to get our name out there. Now, not all of these sources are as...
Marketing Automation, Marketing Basics, Quora Answers
Marketing automation is really only about two things: Identifying prospects in your database whose timing is changing to your advantage (i.e. they are getting closer to making a buying decision),Building a relationship with prospects who aren’t ready to buy yet. (If...