Without a doubt I am taking the liberty of using the name of the current Matt Damon vehicle, but bear with me. I do promise no spoiler alerts…..mainly because I have not seen the movie. I do know the premise, and my goal of this post is to relate it to marketing automation. Again, bear with me.
In the movie, Damon’s character is widowed and his son expelled from school. He decides to move to a new location and purchases… wait for it… a zoo. Not knowing anything about zoos or having a game plan on what to do with the zoo, he encounters a number of issues and disasters and many times looks at throwing in the towel. Again not knowing the exact outcome (although I can guess) of the movie, I am nonetheless going to stop here and relate the story premise to marketing automation software.
Marketing automation’s growth in the industry over the past 24 months is well documented. There are now focused analysts, institutes and associations navigating the space with unabashed vigor. Chances are if you’re not already utilizing marketing automation it will be on your radar within 12 months. You’ll buy it, you’ll use it, and hopefully you will reap the benefits with clearer lead visibility, faster closes and more revenue overall.
But here’s the analogy to the movie; buying the tool is the easy part, just as buying the zoo was (Well, I’m not assuming you can just walk up to your local zoo and make them an offer but you know what I mean). The trick is actually making the tool (zoo) worthwhile for you. You see, marketing automation brings a bevy of features and functions that can add a ton of benefits to your organization. But its only as good as what you put into it.
At Net-Results we utilize some of the top marketing consultancies and agencies in the world to help our customers maximize their success with demand generation and marketing automation. We realize that many companies don’t have the resources and/or experience to put this revolutionary technology into practice, so we will introduce them to a firm that we believe will help them get on the right track. Many times this will postpone them working with us and our product for a month or two, but in the end we know this customer will be with us long term because they are starting off the right way.
So please, before you buy that zoo, talk to someone who knows something about the animals.
