SEM (Search Engine Marketing) professionals are uniquely positioned to benefit from the boom in marketing automation software adoption. While businesses recognize the need to properly qualify and nurture the leads generated via SEM and other efforts, they often lack the expertise and tools required to efficiently keep leads moving through the pipeline. Marketing automation provides the tools. So who’s providing the expertise?
SEM pros have all the skills needed to help customers succeed with marketing automation.
SEM is all about relevance: Relevant keyphrases, relevant ad copy, relevant landing pages with relevant offers. Google has built their empire around relevance and SEM pros know this better than anyone. Relevance is also the key to succeeding with marketing automation.
Marketing Automation is About Relevance
Also known as “lead management” or “lead management automation”, marketing automation makes it easy to classify leads based on the products or services they’re interested in and their relative level of qualification. With this knowledge in hand, marketing automation software makes it possible to deliver relevant messaging to each individual prospect and measure the results in deep and meaningful ways. As an SEM expert, the concepts of relevant messaging and measureable results should sound very familiar.
SEM Customers ARE Marketing Automation Customers
Companies who’ve engaged the services of an SEM provider are a natural fit and stand to gain immediate benefit from the use of marketing automation software. These customers recognize the value of internet lead generation and online marketing. Their only desire is for more of these leads to convert. Marketing automation technology coupled with SEM style experience in leveraging relevant content combine to deliver substantial new revenue for these customers.
Marketing Automation is Booming
It’s been predicted that marketing automation’s market penetration will reach 50% of the B2B market by 2015. With current penetration at about 10%, it’s clear that a multitude of companies will chose the competitive advantages afforded by effective lead scoring, qualification and nurturing.
More Revenue, Higher Margins, Increased Customer Retention and Satisfaction.
Customers get happy when you drive new business to them. The entire SEM market exists to do just this. When agencies add marketing automation to their arsenal, customers get better results and agencies discover a clear and obvious path to increased revenue per customer, retention and profit margin.
SEM (Search Engine Marketing) professionals are uniquely positioned to benefit from the boom in marketing automation software adoption. While businesses recognize the need to properly qualify and nurture the leads generated via pay-per-click advertising and other efforts, they often lack the expertise and tools required to efficiently keep leads moving through the pipeline. Marketing automation provides the tools. So who’s providing the expertise?
SEM Pros Have the Skills Needed to Help Customers Succeed with Marketing Automation.
SEM is all about relevance: Relevant keyphrases, relevant ad copy, relevant landing pages with relevant offers. Google has built their empire around relevance and SEM pros know this better than anyone. Relevance is also the key to succeeding with marketing automation.
Marketing Automation is About Relevance.
Also known as “lead management” or “lead management automation”, marketing automation makes it easy to segment leads based on the products or services they’re interested in and their relative level of qualification. With this knowledge in hand, marketing automation software makes it possible to deliver relevant messaging to each individual prospect and measure the results in deep and meaningful ways. As an SEM expert, the concepts of relevant messaging and measurable results should sound very familiar.
SEM Customers ARE Marketing Automation Customers.
Companies who’ve engaged the services of an SEM agency are a natural fit and stand to gain immediate benefit from the use of marketing automation software. These customers recognize the value of internet lead generation and online marketing. Their only desire is for more of these leads to convert. Marketing automation technology coupled with SEM style experience in leveraging relevant content combine to deliver substantial new revenue for these customers.
Marketing Automation is Booming.
It’s been predicted that marketing automation’s market penetration will reach 50% of the B2B market by 2015. With current penetration at about 10%, it’s clear that a multitude of companies will chose the competitive advantages afforded by effective lead scoring, qualification and nurturing.
More Revenue, Higher Margins, Increased Customer Retention and Satisfaction.
Customers get happy when you drive new business to them. The entire SEM market exists to do just this. When agencies add marketing automation to their arsenal, customers get better results and agencies discover a clear and obvious path to increased revenue per customer, retention and profit margin.
