- Automatically score each prospect based on actions or attributes
- Define the scoring system based on your preferences
- Ability to adjust scores manually
- Create real-time reports that notify you when a lead score changes
Lead Scoring
Lead scoring will reinvent the way you qualify leads and determine their sales readiness.
Lead Scoring Tip
Set real-time alerts for sales that are triggered when a contact’s lead score reaches a certain threshold. Explore lead scoring further in our resource center.
Using lead scoring, the guesswork associated with a prospect’s level of engagement is substantially reduced, if not eliminated, because you can assess interest based on a finite value…the lead score. Additionally, the score is adjusted automatically by the system so you don’t need to login each time an event occurs and adjust the score manually.
By tracking leads’ interaction with your website, emails, events, etc, and then automatically assigning a numerical value for each action, your database becomes more than just a repository of names and notes – it is transformed into a pipeline that can be sorted based on a lead’s level of interest.
Lead scoring can also be used to boost your demand generation strategy by assigning values for contacts’ attributes, in addition to actions.
High-value referral sources, specific geographic areas, decision-makers, etc. can be given specific valuations so certain characteristics will make leads more qualified.