Why You Shouldn’t Buy Email Lists

Why You Shouldn’t Buy Email Lists

We get it: email lists can seem really great from the outside. Really easy and often times really inexpensive. It seems like a win-win: marketing gets to provide sales with emails to contact and it comes at a low cost. But wait! All is not as it seems. There are some...
Benefits of Marketing Automation for ABM

Benefits of Marketing Automation for ABM

Account-based marketing (ABM) is a B2B marketing strategy used by both marketing and sales teams to target accounts leading to more gained customers. In general, B2B marketers tend to target leads more generally in order to appeal to as many companies as possible, but...
Marketing Strategy 101

Marketing Strategy 101

I was talking to a friend who’s starting at a new marketing job, fresh into the industry. I realized how much there is to know and how complicated it can be. I wrote up a rundown on where I would start if going from the ground up on an organic or paid marketing...
How to use UTM in 2022

How to use UTM in 2022

Way back in the day, we wrote this blog post: Where are Your Leads & Revenue Coming From? What’s Working? The post was written around the time that UTM tracking was really integrated into the Net-Results platform. UTM (short for Urchin Tracking Module, in case...