CRM Integration, Marketing Automation
The landscape of the marketing automation industry is constantly changing — and that was even before the whirlwind that was 2020. And now, more than ever, midsize businesses are emerging as a specific firmographic with specific needs for marketing automation...
Marketing Automation, Marketing Basics, Social Media
It’s something we, as marketers, see time and time again. Your organization starts a new social media program: everyone is jazzed about it for a few weeks, maybe a few months, and then eventually… it fizzles. Why social media strategies fail on...
General, Marketing Automation, Marketing Basics, Quora Answers
I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? What’s your experience that you’d like to share?”...
Quora Answers, Social Media
“How do I write a good piece of content for social media posts?” Of course, some of this is going to involve your creative process. So Step 1: learn how to write and how to write well. But let’s assume you’re already there! I’m going to make a second assumption for...
