Keyword research is exactly what it sounds like: researching keywords! It describes the process of strategically searching for and analyzing the performance of various keywords that people search for in search engines, with the intent of using those keywords for...
The promise of marketing automation is that you can use it to drive more leads through your pipeline, which in turn results in more opportunities for your sales team and faster revenue growth for your organization. Sounds like the dream, right? Of course, it’s...
As a marketer, your focus is probably on generated leads — but it’s not just about that: we, of course, want to generate quality leads! Let’s get right into how to generate qualified leads with marketing automation. 1. Inbound Marketing with Lead Magnets...
We get it: email lists can seem really great from the outside. Really easy and often times really inexpensive. It seems like a win-win: marketing gets to provide sales with emails to contact and it comes at a low cost. But wait! All is not as it seems. There are some...
Account-based marketing (ABM) is a B2B marketing strategy used by both marketing and sales teams to target accounts leading to more gained customers. In general, B2B marketers tend to target leads more generally in order to appeal to as many companies as possible, but...
