Why You Shouldn’t Buy Email Lists

Why You Shouldn’t Buy Email Lists

We get it: email lists can seem really great from the outside. Really easy and often times really inexpensive. It seems like a win-win: marketing gets to provide sales with emails to contact and it comes at a low cost. But wait! All is not as it seems. There are some...
Benefits of Marketing Automation for ABM

Benefits of Marketing Automation for ABM

Account-based marketing (ABM) is a B2B marketing strategy used by both marketing and sales teams to target accounts leading to more gained customers. In general, B2B marketers tend to target leads more generally in order to appeal to as many companies as possible, but...