I’m the founder/ceo of a marketing automation platform and, as you may expect, we use automation to great effect all the time. A successful automation workflow isn’t magic and doesn’t need to be complicated. Here’s an example of something that’s working for us now…...
Doesn’t “consolidation” mean “less vendors exist because they are being consolidated”? Transferring the ownership of Marketo from Vista to Adobe does not consolidate anything. The same number of marketing automation vendors exist today as did yesterday, so no...
Is inbound marketing better than traditional marketing for B2B? Choosing inbound vs. “traditional marketing” is entirely dependent on your target market and its characteristics. Two quick examples: Well Data Labs is 4 or 5 year old company (approximately, I’m not...
It’s been a few weeks since we’ve announced platform enhancements, but that doesn’t mean we stopped making improvements for you! Here’s what we’ve been up to… Create & Edit Your Own Email Templates, Create New Emails from Your...
How should an early stage B2B SaaS startup (<$1M ARR) balance inbound marketing with outbound sales? 95% of our revenue comes from outbound sales. We’ve been active with content marketing, but should we put more resources behind inbound marketing? At this early...
