Doesn’t “consolidation” mean “less vendors exist because they are being consolidated”?

Transferring the ownership of Marketo from Vista to Adobe does not consolidate anything.

The same number of marketing automation vendors exist today as did yesterday, so no consolidation has taken place.

Same for when Oracle bought Eloqua. Same when ExactTarget bought Pardot and was subsequently bought by Salesforce. No consolidation there either.

In fact, in martech, the trend is the opposite of consolidation. It’s proliferation.

Subscribe to the Blog

Get the latest in digital marketing, marketing automation, and Net-Results updates.

Michael Ward

I'm founder & CEO @NetResults, the 1st choice of people buying marketing automation for the 2nd time.