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What challenges do salespeople in SaaS startups face?

What challenges do salespeople in SaaS startups face?

Quora Answers, SaaS, Sales Management

The #1 problem would be: people have never heard of you and you’re small. Why should they trust you over a more established competitor? #2 is limited budget (unless you’ve got big fat funding, of course). Limited budget you can throw endless money at awareness...
What is the most effective way to structure your sales funnel?

What is the most effective way to structure your sales funnel?

Marketing Basics, Quora Answers, Sales Management

The answer depends greatly on your particular sales process. What works great for one business, might not work at all for another. The only way to find the best way to move a prospect down your sales funnel is to experiment. If you’ve already got customer data, it...
Why do my cold email campaigns fail to produce results?

Why do my cold email campaigns fail to produce results?

Marketing Basics, Quora Answers, Sales Management

Obviously, the actual answer to your question can only be provided after looking at your actual campaigns, emails, etc. However, as Director of Revenue for a SaaS company, I do tend to get a lot of cold emails. 99.9% of those I ignore, so I suppose I can tell you...
Are ebooks and PDF’s still considered an effective lead magnet?

Are ebooks and PDF’s still considered an effective lead magnet?

Quora Answers

I certainly consider ebooks and PDF’s to be effective lead magnets. How? It just comes down to providing something that someone considers to be valuable. We offer freebie whitepapers like Marketing Automation 101 or this report that compares our...
What is the best marketing advice you’d give to someone starting a business?

What is the best marketing advice you’d give to someone starting a business?

Marketing Basics, Quora Answers

Figure out your audience and best tactics BEFORE handing it off to someone else. With that I mean: you, as the business owner, should be getting those initial customers. Then you should keep talking to those customers. Learn all about them: where they live online,...
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