The question of who needs marketing automation can be answered with one simple followup question:
Do you have prospects who aren’t buying what you sell right now, but will buy within the next 3 years (from you or one of your competitors)?
If your answer is yes, you need marketing automation.
Every viable business adds to their database of prospective buyers continually. Day by day, most teams focus on the “now” buyers. That’s how we win customers and generate revenue.
But the prospects who aren’t ready to buy today pile up continually. Marketing automation exists to capture a larger percentage of these prospects when their timing changes.
Want to learn more about how marketing automation is really all about timing? Check out our free whitepaper here.