Toe-mato, tah-mato — same thing, right?
Sure, in this instance, yes! But when it comes to marketing campaigns and advertising campaigns, they’re not interchangeable terms.
A few years ago, this was news to me too!
But today, I’m tackling this debacle once and for all as we answer the question: marketing campaigns vs. advertising campaigns — what’s the difference?
Let’s get one thing straight…
An advertisement campaign is a component of a marketing campaign. Think of a marketing campaign as the big, overarching umbrella and the advertisement campaign is one element living under that umbrella.
The marketing campaign is the head honcho, whereas the advertisement campaign plays a supporting (yet very important!) role.
Now that that’s out of the way, let’s note other key ways in which the two terms defer from one another.
1. What constitutes an ad campaign?
Great question!
Advertising campaigns usually consist of things you read, see, and/or hear. Think billboards, ads, radio/TV commercials, etc.
Now depending on your industry (and budget), advertising campaigns will likely look a little different, but rest assured, 99% of organizations & companies are utilizing advertising campaigns that you can read, see, or hear.
Here at Net-Results, we focus on paid ads on social media & Google, as well as podcast advertisements, and public radio commercials.
(Mark our words — one day we’ll have a billboard!)
2. So what’s a marketing campaign?
Sure, we understand a marketing campaign is the “umbrella” for an ad campaign, but what actually is a marketing campaign?
Marketing campaigns are a bit heftier. They typically look something like:
- Email marketing
- Social media marketing
- Public relations
- Product placement
- Sponsorships
- Influencer marketing
- Promotions, discounts, or sales
- Demonstrations
- …and more!
Simply put, a marketing campaign is a set of strategies used to achieve specific, actionable goals such as providing info to prospects & clients, building brand awareness, promoting a new product, and more.
3. How can I improve both my marketing & advertisement campaigns?
When it comes to marketing campaigns, there’s no better software than marketing automation.
Marketing automation is the perfect tool to harness and optimize your marketing campaigns so you can score more qualified leads and close more deals.
As you improve your marketing campaigns and strategy through marketing automation software, you’re guaranteed to strengthen and develop your advertising campaigns and strategy as well.
Looking for the best place to learn more about marketing automation software and how it can help you and your business?
Download our free Marketing Automation 101 Guide. Or, better yet, schedule a no-commitment-needed 20-minute chat with our team. We’ll help you decide if marketing automation is right for you and your organization.
There’s so much lingo to learn in the world of digital marketing — I hope we’ve been able to clear things up for ya today.
Believe me, I’ve used these two terms interchangeably for years, so you’re not alone if you find yourself in the same boat. We’re all learning together!
Cheers to your success,
Lexie Robbins
Marketing @ Net-Results
