The Net-Results Blog
Other than Marketo, which marketing automation platform is the best for managing lead records, emails, nurturing, and analytics?
The “best”? It’s all relative and you’ve asked an “absolute” question. This can’t really be answered for 2 reasons: What constitutes the “best” varies big time based on your needs, your team’s skill levels/experience, your budget, and a pile of other factors. Best for...
What are the most important skills for a digital marketer to have in 2018?
A level head and seatbelt are the first things that come to mind. And I’m only partly joking. Digital marketing in 2018 can seem nearly overwhelming at times. You have literally dozens of tactics you could choose to employ, and exactly none of them come with a...
If you are a business using a CRM to receive data from EU people responding to your ads, is the CRM the processor under GDPR?
Yes, but your question makes me think some clarification may be helpful. The CRM is not “the” data processor, it’s merely “a” data processor. The point being that, while your business is “the” Data Controller, there can be many Data Processors – and sub-processors. My...
Platform Updates – March 30, 2018
Another busy week for the dev team! Maybe even better – we're hiring to expand the team further 🙂 If you know any sharp folks that want a job they enjoy going to please send them our way! New List Dashboard! We've rolled out a List Dashboard that shows the growth and...
Platform Updates – March 23, 2018
These first two new capabilities are related to each other: We've added the ability to schedule daily/weekly/monthly reports on "Conversation" emails Note that Form Autoresponder emails are sent as "Conversation" emails in Net-Results. You can now "tag" your...
Platform Updates – March 16, 2018
Did you see the "MarTech Madness" tournament where Net-Results has been pitted against HubSpot, Marketo, Pardot, and others? We'd love to have your vote! New this week... Download the Campaign Overview Dashboard in .csv format You'll find the download button...
Why is marketing automation software used?
There are exactly 2 reasons to use marketing automation software… Identify prospects whose timing is changing to your advantage Build a relationship with the prospects whose timing is yet to change so they think of you as a great option when their timing does change....
What are the best marketing KPI's for LinkedIn?
I don’t think your KPIs should be any different on LinkedIn vs another channel. The KPIs you should use depend on your goal. Is your goal lead generation? Then Cost Per Lead (CPL) is your KPI. Is traffic your goal? Then the number of new visitors to your site is your...
Which companies are using Facebook lead ads to generate B2B leads?
At Net-Results, where I’m founder & CEO, we’re using Facebook lead ads to generate B2B leads for our marketing automation platform – and we’ve been very happy with the results to date. Our CPL (Cost Per Lead) with the ad below on Facebook is currently coming in at...
Where can I get some easy links for learning URL parameters for Facebook Ads?
I wrote a tutorial on URL parameters for tracking clicks and conversions from facebook, LinkedIn, etc. a few years ago. The technology of URL parameters hasn’t changed at all since then so you should be able to gain a solid understanding there. It’s less than a 10...
What do fortune 500 B2B companies use for marketing automation?
Fortune 500 companies are comprised of many divisions/groups/teams that often make independent decisions as to which platforms to use. Microsoft, SAP, Canon, and other large multinationals all have groups using Net-Results – where I'm founder and CEO – as their...
Platform Updates – 3/9/2018
The best thing about product update posts: Weekend! And we're very happy to continually improve the platform for you and your colleagues. As always, we're already busy working on next week's updates. Thank you for choosing to use Net-Results! ...
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