The “best”? It’s all relative and you’ve asked an “absolute” question. This can’t really be answered for 2 reasons:
- What constitutes the “best” varies big time based on your needs, your team’s skill levels/experience, your budget, and a pile of other factors.
Best for who in what situation, etc.? - Even knowing the answers to #1 above, pretty much nobody knows the ins and outs of all of the major marketing automation platforms to a degree that they could provide an “accurate” answer.These platforms are extensive. It takes months of hands-on experience to get know one well. This means there’s a pretty big barrier to comparing them directly.
I’m the founder & CEO of Net-Results. We compete head-to-head with Marketo, HubSpot, Pardot, etc. and we win a bit more than our fair share 😉
You could fairly call me an expert yet I cannot answer your question as asked.
My advice: do a quick pass evaluation of the vendors mentioned here and include Eloqua if your needs are “enterprise” level. If not, include Act-On as well. See who seems like a fit initially and evaluate those platforms/companies more deeply.
