Marketing automation and IFS ERP are one of the best, most powerful software pairings in today’s world.
A bold claim? Sure. But we wouldn’t say it unless it were true.
There are several reasons why marketers just like you are reaping the rewards of integrating IFS Cloud with marketing automation (remember: Net-Results is the only marketing automation platform with a native integration!).
But today, we want to focus on the marketing automation features that IFS ERP users are loving the most. Now, before we dive in, marketing automation platforms like Net-Results are remarkably robust, so this post will only cover the highlights.
For an in-depth look at the features housed within the Net-Results platform, click here.
Otherwise, let’s dive right in!
1. CRM Integrations
As an IFS user, we can assume you also use IFS’s CRM, but if not, no problem.
Net-Results has a native integration with IFS’s CRM, as well as:
- Salesforce
- SugarCRM
- Dynamics 365
By seamlessly integrating your CRM and ERP with marketing automation, you will be able to focus on executing your marketing strategy. Leverage all of the incredible data from both your CRM & ERP in one easy-to-use platform.
Looking for even more integrations? We’ve got you covered. Check out this page to discover all of the programs and platforms we integrate with.
2. Big Data Segmentation
Segments are the backbone of the Net-Results platform.
As an IFS ERP user, you’ll be able to leverage our platform’s deep segmentation capabilities to sharpen your marketing campaign messaging and emails, set up alerts, and customize reporting.
Hone in on your message, deliver the right message to the right person at the right time, and unlock the true potential of your CRM & IFS ERP data with Net-Results segments.
3. Automated Marketing List Management
Your marketing efforts are only as good as your email lists. After all, if your lists are outdated and inaccurate, what’s the point of email marketing at all?
Thankfully, with marketing automation, IFS ERP users will always have access to clean data — this includes your email lists!
With Lists in Net-Results, you’ll be able to:
- Upload contacts and add them to one or more lists with ease
- Create an unlimited number of lists
- Automatically add prospects to one or more lists when they submit a form
- Trigger the addition or removal of a contact from a list based on their actions
- Download a spreadsheet of lists members at any time
- Control list membership and keep Net-Results in sync with 3rd party tools
4. Dynamic Email Content
Create personalized emails that increase engagement and pull more prospects through your sales funnel!
Net-Results has one of the best dynamic email builders in the business. As a result, IFS ERP users will be able to leverage any combination of these attributes to drive dynamic, personalized email content:
- List membership
- Company name, size, opportunity size & status
- Geographic location
- Customer value
- Lead score
- Lead stage
- Use the value of any standard or custom field from your integrated CRM platform
By integrating IFS with Net-Results, you’ll be able to easily create personalized messages that drive more engagement and opportunities. What could be better than that?
5. Automatic Marketing Workflows
Craft and schedule intelligent campaigns and nurture prospects with Net-Results!
IFS ERP users love using our workflow campaigns to move leads between lists and campaigns, automate the management of their lists, and ensure leads are moved to sales when the time is right.
Our workflow campaigns (sometimes referred to as “nurture” campaigns) can also send emails based on the attributes and/or behavior of the participating contacts!
How cool is that?
These campaigns ensure you’re sending the right message to the right person at the right time. After all, that’s what marketing automation is all about!
IFS users are falling in love with these marketing automation features — who can blame them? They’re able to leverage their CRM & ERP data within a robust marketing automation platform to make informed, impactful marketing moves.
If you’re feeling inspired to learn more about our native integration or features, schedule a demo with our team today! We’re more than happy to help you on your journey toward buying and implementing marketing automation.
To your success,
Lexie Robbins
Marketing @ Net-Results
