IFS users just like you have been recently experiencing the benefits of marketing automation — a robust, dynamic software solution that’s sure to boost your organization’s ROI and drive revenue like never before.

Maybe it’s time you joined ’em 😉

So in the spirit of education, and because you’re likely looking to see what marketing automation can do for IFS users, we’ve compiled a carefully curated list of benefits for your educational pleasure.

Without further ado, let’s dive in!

1. IFS and marketing automation software will work together to convert for MQLs to SQLs

If your IFS software isn’t integrated with a marketing automation platform, the transition from MQL to SQL can be painful and unproductive for both sales and marketing.

These two systems can and will work together to fill in any communication gaps between sales, marketing, and service departments.

Without using these two powerful solutions together (as intended), the transition from a MQL to SQL can be strenuous, confusing, or simply not occur at all. Combining the two is crucial to making sure the necessary departments are communicating necessary information with one another.

It’s crucial to ensure you’re making the right, data-informed decisions for all three departments: Marketing, Sales, & Services.

Close better, more qualified, deals and boost your organization’s revenue by integrating these two powerful software systems.

2. IFS & marketing automation will give your sales reps the full picture

And they’ll love you for it!

With a thoughtfully assembled marketing automation and IFS combo, your sales reps will have access to the full marketing history of their prospects.

Why is this important? By taking a glance at a prospect’s customer journey and history with marketing initiatives, sales will be able to assemble a multi-faceted understanding of the prospect’s needs and interests.

This knowledge allows your sales team to engage with the prospect in a confident, assured manner that’s guaranteed to translate to more sales. 

Ultimately, the transparency that this integration will provide will greatly benefit your sales team and your marketing team. Need more proof? Check out our past blog post on 4 Reasons Sales Teams LOVE Marketing Automation.

3. Integrating IFS & Marketing Automation will lead to better collaboration

One of the greatest benefits of integration is collaboration. Let us explain:

Integrating marketing automation and IFS is more than a marriage of software systems — it’s about the collaboration and connection of sales and marketing.

We all know it to be true — a company is nothing without a strong sales and marketing team. The union of these two powerful systems will allow these two dynamic teams to work together like never before.

This integration of two key systems will allow you and your team to avoid redundancies and encourage transparency, collaboration, and efficiency. What more could you want?

Your marketing team will be able to leave notes for your sales reps in a contact record about a previous interaction, background knowledge about the prospect, and/or suggestions on what features to hype up to a specific prospect based on what they’re looking for (i.e. what piece of content sent out via marketing did this specific person engage with?). 

On the other hand, your sales team can help the marketing team determine which content leads find the most helpful (and least helpful) and any other feedback provided by the prospects upon sales follow-up.

The points of collaboration are endless for both teams, but first, the integration of both teams’ software systems (IFS & marketing automation) must occur. 

Now, this is just a taste of the ways marketing automation and IFS go hand-in-hand. For the full experience, take the plunge and integrate your systems today by scheduling a demo with our team today.

To your success,

Lexie Robbins

Marketing @ Net-Results

Subscribe to the Blog

Get the latest in digital marketing, marketing automation, and Net-Results updates.

Alexis Robbins

a seasoned copywriter, digital marketer, and social media connoisseur. Enjoys: anti-jokes, David Bowie, and mismatched socks.