IFS ERP software helps companies like yours work more efficiently and stay organized. It’s a fantastic tool with a wide range of benefits.
One of the best things any marketer can do is pair their IFS ERP system with marketing automation — an equally powerful and robust software.
Marketing automation and IFS go hand-in-hand, you see!
Here’s a quick refresh all about the dynamic duo that is marketing automation and IFS!
The benefits of integrating these two outstanding systems are infinite, but here are a few key benefits we think you’ll want to learn about…
1. Marketing automation helps provide IFS users with positive ROI
If we’re talking “big picture,” marketing automation provides IFS users like you with positive ROI every single day.
Marketing automation amplifies and strengthens ALL marketing and sales efforts.
That’s right — every single facet of a marketer’s job is strengthened and fortified with marketing automation. Think of marketing automation as a megaphone — the ULTIMATE megaphone.
Marketers and IFS users put their ideas, efforts, campaigns, & strategy up to the megaphone (marketing automation), and BAM! In no time at all, the entire digital marketing team nets positive ROI.
Is it magic? No. But it’s pretty dang close.
2. Marketing automation automates repetitive processes
Sure, there’s a lot more to a marketer’s and IFS user’s job besides building and sending out thousands of emails, but some days, we’re feeling pretty overloaded with redundant and repetitive tasks like email marketing.
Thankfully, that’s where marketing automation steps in! This handy-dandy software allows you to:
- Create email campaigns with a literal click of a button
- Design professional emails using one of many pre-built templates
- Save time with automated drip campaigns
- Warm up leads with targeted & dynamic content
- Use workflows to automate email campaign tasks (i.e. modifying list memberships)
- Send internal emails
This is just one of the many ways marketing automation automates repetitive marketing tasks. For the full rundown, be sure to check out our new guide: Marketing Automation: How it Benefits Digital Marketers.
3. Marketing automation helps create better, more effective content
“Dynamic” is the name of the game in the world of marketing automation.
What makes dynamic content so great? It personalizes each and every touchpoint for your prospective and current customers.
Why does personalization matter when it comes to digital marketing? Glad you asked!
So let’s say you want to customize and personalize your web pages:
- CTAs (calls-to-action)
- Content offers
Marketing automation has you covered! The best part?
The same dynamic offerings apply to your email marketing efforts, as well! Based on the conditions and parameters you set, certain recipients of an email can receive different creative (i.e. copy, images, CTAs, etc.).
Bring your marketing efforts into 2023 with marketing automation and get ready to personalize your content like never before!
When marketing automation and IFS unite with one another, you’ll be able to transition MQLs to SQLs more efficiently, offer better visibility to both sales and marketing, and increase cross-department collaboration.
Now, this is just a taste of the ways marketing automation and IFS go hand-in-hand. For the full experience, take the plunge and integrate your systems today by scheduling a demo with our team.
To your success,
Marketing @ Net-Results