Q: Where did your career start?

A: Working for my father at our family owned hobby shop, Field’s Hobby Center. We needed a new website to have an online presence, I had no clue where to start. This forced me to learn HTML, among other things, which was my first digital project. This learning experience sparked a passion for user experience and the seemingly endless ocean that is the digital/tech industry. This passion led me through a journey of building websites of varying degrees and then into building enterprise products.

Q: Where are you from? Tell us about where you grew up.

A: I grew up in Marilla, NY which is about 30 minutes east of Buffalo. It is a small right-to-farm community. I grew up across the street from a farm which is where I spent most of my time as a kid.

Q: What’s your favorite part of your job?

A: Collaborative problem solving and supporting my team.  More specifically, I love seeing a team that is proud of a release that makes the product better and enables customers to make gains.   In addition, the geek in me enjoys documenting release notes, detailing new functionality always feels like a win and only happens when all the pieces come together.

Q: Are you a coffee/tea/water person?

A: Definitely coffee. My ideal would be to drink a nice pour over every morning.

Q: What led you to choose this profession?

A: The execution of how a product is built has always been intriguing to me. I love the process and the interdependence of the team needed to build it. Early on, working on a B2B project, I realized the importance of having business, design, and development aligned. I found myself passionate about the intersection of the three which led me to pursue focusing on building products that positively impact the people that use them.

Q: Who inspires you personally?

Ray Dalio.

Q: What are you currently focusing on in your professional development?

A: There are many things that I am working to improve, but my focus is on learning to be a better leader. My team is important to me so being a resource to them is something I always want to get better at.

Q: Favorite place in Colorado?

A: My favorite place in Colorado is my sailing club in Longmont. I love to sail and the reservoir is beautiful with Longs Peak in the background. It is quiet and it is quite peaceful.

Q: When are you most productive? Are you an early bird or a night owl?

A: Actually, neither. I thrive on collaboration and it really pumps me up. Give me a whiteboard, some post-it notes, and a few markers and my productivity spikes. I usually have a few packs of post-its and markers in my backpack at all times just in case.

Q: If you could get on a plane tomorrow and fly anywhere, where would you go?

A: The Caribbean and then go straight to the harbor.

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Sarah Augustinsky

Marketing Automation Expert and Consultant