The Net-Results team is so excited to announce the launch of our brand new website!
The external launch of the new website reflects the ongoing internal improvements that have been occurring at Net-Results over the past year. We’ve refreshed our commitment to providing the best product and experience to our customers, we’ve expanded our leadership team, and we’re better than ever!
Throughout this whole process of development, our team realized that our website was clearly not reflecting all of the growth that we’d pushed so ardently for. The overall look and appearance just didn’t feel like us. We had a new set of core values, a new brand we’d been tinkering with and honing, and a renewed zeal for providing current (and future) customers with the quality that we’ve come to be known for in the marketing automation industry.
What better place to put all that energy into than a head-to-toe (or head-to-footer — html humor) website redesign?
We had many, many goals to achieve while getting this project complete (plus a whole team of people working around the clock to get it done), but one of the main objectives was to provide our website visitors with an easier experience to learn about the Net-Results platform, in addition to giving easier access to the wide variety of digital offerings on our site.
So… what did we do? We streamlined our pages for clearer and easier navigation, made a new landing page to house all of our blog posts and assets, and focused on how to make the site function better for everyone who came to our site (and also, hopefully made it all around more enjoyable to look at ;)).
We also wanted to provide more value than ever before, so a second large effort for the marketing team during this time was to continue to consistently update our blog and digital asset library in order to share more helpful information, news, and resources. In addition to this, we have also continued to release Net-Results Platform Updates on our blog, where we provide our customers with a completely transparent, internal look at the continuous improvements we’re making to the platform.
I’m personally a believer in the brand of the company reflecting the company culture and a main goal of our whole team throughout this project was to have that shine through every choice that we made.
As we were growing the team, we were also experimenting with a new look and feel that more accurately represented the heart and soul of Net-Results. You may have seen some of the new feel in our recent assets; those were the first tests and the feedback was fantastic. I have my suspicions that it’s because they feel authentic!
Our design choices were intentionally crafted to reflect the things that we believe in. Adaptability, a willingness to grow and learn, working to solve problems together; all of it put together meant that we wanted to communicate that we were just a little bit different than our competitors. We’re just never going to be the uber corporate, profit-hungry company who looks to squeeze you for every last cent. In fact at our core, we’re trying to help you be a better marketer, use marketing automation software well, and increase your revenue.
We truly hope that you love the new website as much as we do. It feels like a breath of fresh air for the Net-Results marketing team and we’re more motivated than ever to provide amazing, useful content and a fantastic platform and user experience.
Want to poke around? Here are some of my favorite pages:
- The Net-Results Features Page: You can click through the easy navigation at the top of the page to view all the in-depth details of our awesome feature set!
- The Resource Library: the new home for all of our whitepapers, helpful worksheets, comparison charts, and more!
- Of course, the Demo Request page: if we’ve piqued your interest, you can get a personalized walk-through of the Net-Results platforms by scheduling a demo!
We would absolutely love to hear your thoughts. Let us know what you think in the comments below!