IFS ERP software and marketing automation is the ultimate software duo for 2023 (and far beyond)!
If you’re a digital marketer looking to integrate your IFS ERP solution with marketing automation, look no further than Net-Results Marketing Automation — the ONLY marketing automation solution with a native IFS integration.
Click here to learn more about our native integration with IFS! We can guarantee none of our competitors will be able to offer you this affordable & comprehensive solution.
To find out what makes IFS ERP software and marketing automation such a fabulous pairing, be sure to keep reading…
1. Integrating your IFS & marketing automation solution = better communication with current customers
The best kind of customer is a returning customer, right? After all, it takes far more money to acquire and convert a new customer and in the long run, this software duo is all about helping you save moolah.
Retaining your current customers should be of the utmost importance and with Net-Results’s native IFS integration, you’ll be able to use the knowledge provided by IFS to better market to your current customers via marketing automation.
As we know, personalization is the name of the when it comes to digital and email marketing.
To learn more about personalization and marketing automation, be sure to click here!
This integration will allow you to promote new offers, products, and services to your existing customers which is a fantastic segue to our second point…
2. One word: upsell
By integrating your IFS ERP solution with marketing automation, you’re setting yourself up to be the best in the game when it comes to upselling.
As previously stated in our first point, it’s far more expensive to convert a new customer, so why not put more of your time and energy into upselling the ones you currently have?
Your IFS ERP data should be able to reveal new opportunities to upsell. From there, your marketing department can use marketing automation to sell the upsell!
If both of these systems are integrated (read: talking) with one another, this is a seamless process that can help you and your business generate unprecedented revenue.
What’s not to love?
Craving some fresh ideas on how best to upsell to your current customers? This is a fantastic article all about the art of the upsell. Enjoy!
3. Gain a better understanding of the timing of prospective customers
If you’re new here, we want to let you know that marketing automation, in its most basic & simplistic form, is all about timing.
The automation capabilities of marketing automation are outstanding — they save time, increase the efficacy and impact of marketing campaigns, and help boost overall revenue for IFS users; however, in the end, marketing automation is truly about just one thing: timing.
What do we mean by that? Here are two ways marketing automation helps IFS users with timing:
- Marketing automation helps identify prospects whose timing is changing to your advantage (so you can sell to them)
- MA helps build a relationship with the prospects whose timing is yet to change (so they think of you as a great solution when their timing does change)
Sounds simple enough, right? If you’re interested in learning more about what we mean by ‘timing,’ consider checking out our free resource: “Marketing Automation Is About Timing.”
When you decide to integrate your IFS ERP solution with marketing automation, you’ll be able to nail the timing of your prospects, thus increasing the likelihood that they’ll buy from you when the time is right.
IFS ERP software and marketing automation go hand in hand. If you’re a digital marketer who’s looking to learn more about marketing automation, schedule some time with us.
We’ll be more than happy to cover and address even more ways marketers just like you reap the rewards of marketing automation in 2023.
To your success,
Lexie Robbins
Marketing @ Net-Results
