It’s time for a fall update and we’re pretty excited about some of the great things we’ve been working on! Here’s a rundown of some recent platform updates.
- Use Segments to Select Contacts Who Have Submitted “Any Form”
You can now create a segment based around contacts who have submitted “Any Form”. Want to send out an email to a broad selection of highly engaged contacts? We’ve reduced the number of steps involved! And of course, you can still create a segment tied to a specific form if desired. - Manage Subscriptions From Your Integrated CRM
- The Net-Results Iframe you see when viewing a Lead or Contact in Salesforce, Dynamics 365, SugarCRM, or your custom CRM, now includes a tab for managing that prospect’s membership in Subscriptions you may have created in Net-Results.
- Just as you can manage membership in various marketing Lists, you can now manage membership in Subscriptions from within your CRM!
- We’re Now Filtering Out Web Traffic From Many “Bots”
- You know how sites like Google leverage “bots” to “crawl” web pages like yours every day? Well, Google’s not the only one… Dozens of bots hit your website everyday.
- We’ve greatly improved Net-Results’ filtering capabilities to exclude web-crawling bots from your page view results and reporting.
- Bot filtering is now built into the Net-Results tracking beacon itself. This means it’s already in place on all the web pages you’re tracking with Net-Results. This includes all Net-Results Landing Pages (where we include the tracking beacon automatically).
- You may notice a reduced number of website visitors and page views as a result of this change.
- This improvement reduces clutter and helps you focus on activity generated by actual prospects.
- Improved Pre-Launch Campaign Validation
- A situation was uncovered that could allow you to activate a campaign without saving all the changes you may have made to that point.
- We improved campaign validation logic to prevent a campaign from being activated if there are any changes that have not been saved.
- You Now Have More Control When Adding GDPR Consent to Forms
- You now have the ability to display the “GDPR Consent Granted” field as either radio buttons or a checkbox (checkbox was the only option in the past).
- Whether using radio buttons or a checkbox, you have complete control over the text and language of all labels.
- Toggling between the checkbox and radio button options is simple. Just follow these steps when creating your form:
- Choose GDPR Consent from the list of standard fields in your form builder
- Under the properties tab look for the GDPR Field type dropdown menu
- Use the dropdown to select either checkbox or radio button
- Don’t forget to save any changes you make to your form!
- Improved Management of Email Deliverability
- Net-Results leverages “pools” of IP addresses for sending out your campaign emails. We monitor the reputations of these IP addresses automatically.
- Occasionally one of these IP addresses can get placed on a blacklist (usually due to someone emailing to a rented or purchased list of prospects).
- We’ve recently improved our internal tooling to help us remove any blacklisted IPs from a pool very quickly. This allows us to address the underlying issues while maintaining the highest email deliverability for the pool.
- The result is improved email deliverability across IP pools 🙂
- Extended Time Frames When Segmenting On Date-Based Fields
- Timing can be everything in marketing, and we’ve taken that to heart when it comes to building out your Segments!
- When leveraging dates in Segments, you can now use dates up 6 months before or after the date you’ve stored. This had been limited to two months.
- Let’s say you have a custom field called “Free Trial Expiration Date”, and you’ve set that date to October 15th. An example use case might look like this…
- Send Email A on the date of trial expiration
- Send Email B three months after the date of trial expiration
- Six months after expiration, add them to List C (which causes them to participate in a long-term nurture campaign)
- Sync Dynamic Lists from MS Dynamics 365
- You can now sync both static and dynamic lists from Dynamics 365 to Net-Results! The sync of dynamic lists is a one-way sync: Your List in Net-Results will be updated hourly such that it’s membership will match the membership in Dynamics 365.
