People, Process & Bottlnecks

Marketing Automation:

People, Process & Bottlenecks


Achieving Business Value with Marketing Automation

By scrutinizing your customer journey and applying marketing automation at the right steps, you can increase the number of people who demand your products, improve your processes and eliminate bottlenecks.

What you’ll learn in this whitepaper:

  • How to identify and address bottlenecks within your own sales pipeline.
  • The importance of prioritizing the steps in your customer journey
  • Example workflows to learn how automation can be leveraged to increase marketing value and provide prospects with information at the right time

Step through example workflows to learn how automation can be used used to increase marketing value and provide prospects with information at the right time.

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Marketing Automation: People, Process & Bottlenecks


Abstract: A lot of companies and marketing experts will adopt a marketing automation tool to streamline their marketing efforts. However, without identifying potential bottlenecks within their sales pipeline, a company’s utilization of marketing automation will fall flat.