People, Process & Bottlenecks
Achieving Business Value with Marketing Automation
By scrutinizing your customer journey and applying marketing automation at the right steps, you can increase the number of people who demand your products, improve your processes and eliminate bottlenecks.
What you’ll learn in this whitepaper:
- How to identify and address bottlenecks within your own sales pipeline.
- The importance of prioritizing the steps in your customer journey
- Example workflows to learn how automation can be leveraged to increase marketing value and provide prospects with information at the right time
Step through example workflows to learn how automation can be used to increase marketing value and provide prospects with information at the right time.
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Marketing Automation: People, Process & Bottlenecks
Abstract: A lot of companies and marketing experts will adopt a marketing automation tool to streamline their marketing efforts. However, without identifying potential bottlenecks within their sales pipeline, a company’s utilization of marketing automation will fall flat.