Case Study: Zia Consulting
How Zia Consulting Revolutionized Its Lead Management with Marketing Automation
For the first decade of Zia Consulting’s existence, business was generated through word-of-mouth and close partner relationships. However the Enterprise Content Management (ECM) industry grew rapidly, competition increased substantially and customer expectations evolved. Something needed to change, and quickly.
To meet these realities head on, Zia chose to transform not only their ECM offerings, but also their overall approach to lead management. They chose Net-Results’ marketing automation platform, integrated it with their CRM system, and saw immediate results while they worked on implementing long-term processes.
By implementing Net-Results marketing automation and integrating with their CRM, Zia now regularly pulls in 50 new leads per month and has implemented lead scoring to vastly improve sales’ effectiveness and efficiency.
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