As a consultant and someone who’s worked with Marketo, Pardot, Eloqua, HubSpot and several other platforms extensively: I’m a big fan of Net-Result. Let me explain why.
Net-Results’ tag phrase kind of says it all: they’re the first choice of people buying marketing automation the second time.
A lot of current Net-Results users (about 40%) used to be with companies like Marketo, Pardot or HubSpot. But they switched to Net-Results, for a couple of good reasons.
No hidden costs
Let’s start with the fact that Net-Results is downright cheaper than both Marketo and HubSpot, while getting basically all the functionality you actually need in a platform like this (automations, lead scoring, email builders, form builders, landing page builders, deep CRM integration, segmentations, etc etc).
Also, unlike Marketo or HubSpot, which are notorious for their “cost creep” pricing models, Net-Results has a straight-up pricing structure. You pay based on the size of your active database (contacts that are unmailable are not counted towards your database size). That’s it. You get the whole platform, all the features, and full support.
No “reporting add-on” or “sales users” for your CRM integration. Everything is in there. Because, you know, surprises suck.
Which brings me to…
Industry-leading support
Amongst those hidden costs at Marketo (not HubSpot in this case) are things like “premium support”. If you want to actually talk to a human on the phone, you’ll pay extra for it. If you don’t, you’re often stuck submitting tickets that may take days to get answered.
That doesn’t happen at Net-Results. The Customer Success Team always picks up the phone. Every customer has full access to phone, email and ticket support. Its members are trained to help you think along with your business goals (and not just know the platform’s buttons).
In fact, onboarding starts with your free trial. Afterwards, when you sign up, you can get as much training as you like. There’s no cap on the amount of time you can book with the CS team.
This means it’s MUCH easier for marketers to actually use the platform right out of the gate. And considering the team helps you get the platform implemented, you’re deployed much faster than when you’d be using Marketo (unless you shell out on Marketo consultants, I suppose).
Competitive platform
As for the platform itself, especially compared to HubSpot it’s more sophisticated. Its segmentation capabilities are very deep (meaning you can be much more granular in the data points you can segment on). Lead scoring capabilities in Net-Results allow you to score with similar granularity, and it’s easy enough to set up difficult scoring profiles for different personas.
The email builder is a joy to use and the landing page builder is easily the best I’ve seen in any marketing automation platform.
If you like what you’ve read, go book a demo. You won’t regret it.
