The Fundamentals of Lead Scoring

Lead Scoring is Pivotal to Successful Lead Management

Lead scoring is a key feature used to rank Prospects against a scale that defines the perceived value that they represent as a potential Buyer. When done properly, the efficiency of sales handoff and closes improves dramatically. In The Fundamentals of Lead Scoring we begin with the basics of why and how lead scoring should be introduced into your organization; and we dive deep into crafting a strategy for lead scoring implementation.

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