9 Questions To Ask During Marketing Automation Demos

You are likely going to go through a demo of each of the marketing automation platforms you are considering. During that demo, you’re going to want to make sure you get these questions answers. You may have more than these, but make sure you ask these X questions during your marketing automation demos: What features […]

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Work with Sales on Your Marketing Automation Programs

sales marketing automation program

For nearly 5 years, I’ve been working with sales and marketing teams to collaborate on marketing automation programs helping to make their demand gen engines run more effectively. I’ve found that working side-by-side with the sales team (as a member of the marketing team) has tremendous benefits. Both teams win when you can collaborate. Here […]

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Marketing Automation Campaign Tips: Create Smaller Campaigns

marketing automation campaign tips

There is so much you can do with marketing automation, but it takes ample planning, testing and execution. You may get a little dizzy with all the possibilities, but here is something we can recommend that works for us and makes marketing automation, specifically nurturing campaigns, more manageable. Here’s one of my highest recommended marketing […]

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97 Minute Marketing Automation Audit

It’s very important to audit your marketing automation at least quarterly. You don’t want it to get unruly, disorganized, outdated or underused. If I was given 97 minutes to do a marketing automation audit, it would include the following: Database Management: Archive segments and lists that are not being used, e.g. past time-based or seasonal […]

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How to Warm Up Cold Leads with Marketing Automation

Everyone has them – someone that requested info, spoke with you initially then went silent. Maybe there weren’t quite ready or just getting some additional research done. Perhaps they went with a competitor or found out the budget wasn’t approved or pushed to a future quarter. Whatever the reason the lead stopped communicating directly with […]

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Find New Leads with Marketing Automation: Hot Page Flow Triggers

find new leads with marketing automation

Sometimes little tips and tricks can lead to substantial improvements with your marketing efforts. It’s my goal to provide some of these little tips and tricks that I’ve picked up implementing marketing automation these past 5 years. Here is a tip to find new leads with marketing automation that I call “hot page flow triggers”. […]

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8 Technologies That Work With Marketing Automation

As a marketing automation company, we’ve shared the benefits of our technology time and again. However, with marketing automation as your core, there are more than a handful of other technologies that are great complements to ours. Without a doubt, connecting a CRM to your marketing automation platform is essential. They are (as I’ve said […]

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5 Advertising Tech Platforms You Should Know About

Driving more traffic to your website is a challenge for most – and one of the ways to do it is through digital advertising. However, many businesses are hesitant to advertising because they don’t know where to get started, don’t have in-house expertise or just don’t trust that there with be positive gains. There is […]

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How To Get More B2B Customer Reviews

Customer reviews can provide businesses a tremendous boost. They increase credibility and social proof. Prospects doing research will use them as part of their research process. A collection of reviews on various sites will help you increase your lead flow. We’ve had substantial success getting people to review us on a variety of different sites that […]

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The Most Common Mistake People Make with Marketing Automation

Like any software, things can go wrong with marketing automation. Having the knowledge of what these things are will help you prevent them and make you more confident that your marketing automation endeavors go smoothly. The most common mistake people make is lack of thorough testing. Yet, testing marketing automation should be a critical step […]

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