Net-Results Named A Top Rated Marketing Automation Platform by Software Users on TrustRadius

Badge - TrustRadius Top Rated Marketing Automation 2016
Superior Customer Support and Powerful List Segmentation Sets Net-Results Apart in Competitive Marketing Automation Category We're pleased to announce that Net-Results was named a Top-Rated Marketing Automation Vendor in TrustRadius' 2016 Buyer's Guide to Marketing Automation Software, published December 16, 2015. "First-hand insights from real users are critical for marketers choosing a marketing automation platform," [...]

Read More

‘Tis the Season for Retailers to Spend More on Search Marketing

Search Monitor Chart: Holiday Search Spend
According to data recently released from The Search Monitor, November is not the time for retail advertisers to be stingy with their search budget. The Search Monitor’s ad intelligence platform monitors online ad campaigns and how much advertisers spend on AdWords for both desktop and mobile text ads. When the company turned its attention to [...]

Read More

4 Sites to Learn More About Marketing Automation

While plenty of marketing automation companies provide useful resources to learn more about marketing automation, it’s incredibly useful when you are looking for a solution to see what actual customers have to say. Below are 4 very useful software review sites where you can learn more about marketing automation, including what users of each of […]

Read More

Lead Scoring Example

Lead scoring is readily available in most marketing automation platforms but quite often is misused, overlooked or poorly planned.You should score leads by lead stage to help sales team prioritize time. Lead scoring is most effective when your MAP allows you to configure a “lead qualification setting” which sets a minimum thresholds for scores across […]

Read More

Lead Stage Management Primer

To really be best in class with your demand generation program, lead stage management is key. It’s imperative that you keep a tight control on your leads in their active lead stage. By doing so, you’ll have better reporting, forecasting and targeted campaign management at your fingertips. First, you need to outline your lead stages from start […]

Read More

Get More Savvy with Marketing Automation and Webinar Software

If you don’t know by now, webinars are a great way to generate high quality leads. However, using webinar software alone for lead generation has severe limitations. For starters, if you are sending people to a webinar registration page, you are missing out on the opportunity to cookie the visitor when they complete the form. […]

Read More

7 Reasons Why Businesses Switch Marketing Automation Platforms

Witnessing customers switching to Net-Results from other popular marketing automation platforms, as well as consulting on marketing automation migration projects, I’ve discovered some common reasons why businesses make the switch. The most common reasons businesses switch marketing automation platforms include: Bad experience with current platform. A perfect example here of a bad marketing automation experience is […]

Read More

Identify Sales Leads with Marketing Automation

A common way to identify sales leads with marketing automation is to use visitor tracking + website behavior to learn more about prospects interests, intentions and current buying status. When new to marketing automation, this is one of the most eye-opening functions to people. In fact it was this very functionality that made me a […]

Read More

Using Marketing Automation To Improve Sales Funnel Conversions

The quintessential marketing automation strategy is to become more efficient and effective at moving people/companies from lead to customer aka improve sales funnel conversion. What is sales funnel conversion? Clearly there are many steps involved in each stage: 1) a prospect becoming a lead 2) a lead becoming an opportunity 3) an opportunity becoming a customer […]

Read More