Wistia Marketing Automation Integration: Net-Results Automates Marketing for Video

If you use video in your marketing efforts our new Wistia integration is a great way to improve your results.

Marketing automation for Wistia videos helps you build a more complete profile of each prospect and trigger automated actions based on a prospect’s engagement with specific videos.

Wistia is a video hosting platform for businesses that provides great analytics, reliability, and education about how to use video as a part of your marketing efforts.

 

What does the Wistia integration do?

 

  1. Monitor & Record Interactions with your Videos

    Net-Results knows who clicks Play on your videos, how much of each video is watched, and best of all, who did it. We make it easy for you to see all of this activity in the Net-Results Activity Stream.

    Sales personnel can see these video interactions for Leads or Contacts right in Salesforce, Microsoft Dynamics, SugarCRM or your custom CRM system.

    wistia-activity-stream

  2. Lets You Trigger Automated Actions Based On Video Interactions

    We’ve made is easy to trigger marketing actions based on who plays your videos and how much they watch. Here are some of the actions your videos can trigger automatically in Net-Results…

    • Add prospects to a Drip Marketing Campaign
    • Add them to a List
    • Drop them into a Lead Nurturing Campaign
    • Bump their Lead Score
    • Trigger a single email send
    • Send an Instant Alert to the person that owns the Lead in your CRM
    • Schedule a follow up task in Salesforce, Microsoft Dynamics or SugarCRM
    • Receive automated reports on video interactions daily, weekly or monthly
    • Create or Update the Prospect (as a Lead or Contact) in Salesforce, Microsoft Dynamics or SugarCRM
    • Set a Lead Stage
    • Send a Webhook
  3. Segment Your Prospects Based on Video Interaction

    If you’re familiar with Net-Results’ you already enjoy the most flexible marketing segmentation tool in existence. Well it just got better.

    You can now segment on prospects who did or did not watch your video and how much they watched. You can also segment across videos looking for prospects who watched any video at all.

    This flexibility and power translate into better marketing results. We make it easier to know your prospects and treat them appropriately.

wistia-segment-video-interactions

 

Marketing automation for video may be a great addition to your toolset. We’d love to hear your feedback and how you put this powerful new capability to work!

Thanks,

Michael

Michael Ward

I'm the founder and CEO of Net-Results, a marketing automation software company based in beautiful Colorado. Outside of work I do very Colorado things: backcountry skiing, mountain biking and ice hockey. ...and very family things. My wife and I have 10 year old twins and a chocolate lab. Good times all around!