Why You Shouldn’t Buy Email Lists

Why You Shouldn’t Buy Email Lists

We get it: email lists can seem really great from the outside. Really easy and often times really inexpensive. It seems like a win-win: marketing gets to provide sales with emails to contact and it comes at a low cost. But wait! All is not as it seems. There are some...
How To: Improve Your Domain Reputation

How To: Improve Your Domain Reputation

Your domain reputation is akin to a credit score for your sending email domain — it increases the deliverability of your emails and allows you to connect with your intended audience. Your domain has to have a good reputation in order to increase the chances of...