Marketing Automation, Uncategorized
I’m not sure anyone really asks, “What’s your sign?” as a pick-up line these days, but with the rising popularity of marketing automation, perhaps more people should be asking, “What’s your score…lead score, to be exact?” Isn’t it every sales person’s dream to know...
Demand Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
I met with a client this morning who currently uses Net-Results to track website visitors and identify companies coming to her site. When she sees one who could be a good prospect, she picks up the phone and attempts to call the person who came to her site. She...
Marketing Automation, Uncategorized
The term marketing automation has been around for some years now, and many (like us) in the industry believe this term to be pretty commonplace. Truthfully, however, I can’t tell you the number of times we get blank stares or bits of awkward pauses when we say...