Lead Scoring Tips to Better Identify Quality Leads

Lead Scoring Tips to Better Identify Quality Leads

Marketing automation isn’t just for B2B and B2C businesses — I know, initially, that fact blew my mind too! It certainly has the reputation of only being a revenue-boosting software, but that’s not all it’s good for. In 2022, marketing automation is...
5 Lead Scoring Tips to Increase Conversion

5 Lead Scoring Tips to Increase Conversion

Last week, we shared our brand new How To: Lead Scoring Resource, and ever since then, we haven’t been able to stop thinking about lead scoring! Sounds a bit trite, but as a marketing automation company, we take lead scoring seriously—maybe a bit too seriously...

What’s Your Sign…I Mean Score?

I’m not sure anyone really asks, “What’s your sign?” as a pick-up line these days, but with the rising popularity of marketing automation, perhaps more people should be asking, “What’s your score…lead score, to be exact?” Isn’t it every sales person’s dream to know...

Marketing Automation….um, what?

The term marketing automation has been around for some years now, and many (like us) in the industry believe this term to be pretty commonplace.  Truthfully, however, I can’t tell you the number of times we get blank stares or bits of awkward pauses when we say...