Demand Generation, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized, Web Analytics
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused...
Email Marketing, Marketing Automation, Uncategorized
Have you ever been quietly sipping a pint or four at your local watering hole and found yourself engaged in a spirited (pun intended) debate about, “Who’s better? Beatles or Stones?” While I have my opinions and theories (and our COO has his), a few songs from both...
Marketing Automation, Uncategorized
In this post, we’re continuing to share tips and tricks for ways to use marketing automation to augment the effectiveness of your marketing campaigns, beyond email. Event Marketing One way to integrate marketing automation tools such as Net-Results with outside and...