Database Segmentation, Demand Generation, Marketing Automation, Uncategorized
Have you ever sat down at your favorite Mexican restaurant and been so hungry that you can’t decide what to order? From chicken enchiladas and rellenos to carne asada and shrimp ceviche, it all looks so good that you sit there…stumped. The wait staff may have to...
Marketing Automation, Uncategorized
The term marketing automation has been around for some years now, and many (like us) in the industry believe this term to be pretty commonplace. Truthfully, however, I can’t tell you the number of times we get blank stares or bits of awkward pauses when we say...
Demand Generation, Marketing Automation, Uncategorized
There are certainly benefits to sending both TEXT-Only and HTML emails when launching an email campaign. HTML emails are of course attractive when well-designed, allow you to insert images which help you determine an open rate, can be more compelling to click through,...