Database Segmentation, Drip Campaign, Featured Posts, Lead Nurturing, Uncategorized
Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures,...
Email Deliverability, Email Marketing, Marketing Automation, Marketing Basics, Spam Filter, Spam Score, Uncategorized
Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be...