We’re happy to announce that Progressive Profiling capabilities have been added to our drag and drop form builder.

What Is Progressive Profiling?

Progressive Profiling adds intelligence to your web forms allowing them to only display form fields that your prospect hasn’t filled out before.
Imagine that your prospect has already provided their company name, email address and phone number via a form on your website. There’s no reason to ask for that information again on other forms. Progressive Profiling “realizes” that you already have that information (in Net-Results) and causes your forms to display other fields for which you don’t yet have information.

Learn More About Your Prospects Progressively

In practice the best way to take advantage of progressive profiling is to ask for basic identifying information the first time a prospect submits one of your web forms. On subsequent visits your “smart” forms can then ask for deeper qualifying information from your prospect. In this way you build out a profile of your prospect progressively over time.
We’re happy to bring this feature to you and look forward to your feedback!

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Lucy